PRIOR's vision is driven by the needs and aspirations of our business customers and millions of customers around the world who use our products every day. We share their dreams to live a healthy life by providing ways of enjoying the rewards of technological advances.

As we move forwards together with our customers into the uncharted future of the 21st century, PRIOR will continue the CUSTOMER FIRST tradition. We will continue to create new products that resolve the challenges in business and personal life, and help us all enjoy more of what life has to offer. PRIOR is of innovation, quality, performance and ease.

We look forward to a bright and shining technological future, and to playing a leading role in those fields, propelled by the creativity and dedication of our tremendous employees.